TL;DR

Launch Telemetry brings every launch signal -organic growth, community, support, revenue -into one workspace powered by Supabase.
Agents stream anomalies into the AI escalation desk while narrative packs repackage proof for investors, execs, and customers.
The workspace links to the organic growth data layer, founder community roadshow, and pilot-to-paid playbook templates so every team sees the same truth.

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Athenic Launch Telemetry: From Signal to Story

Founders told us launches feel chaotic -Spreadsheets, Notion docs, and dashboards orbit without speaking. Launch Telemetry fixes that with a single mission console: live metrics, anomaly alerts, and story packs built for execs and customers.

Featured illustration: Launch Telemetry console blends metrics, anomaly alerts, escalations, and narrative packs.

Key takeaways

Launch Telemetry synchronises data models, agent workflows, and executive storytelling from the first teaser to post-launch retro.

Supabase pipelines capture metrics across marketing, product, and revenue; agents flag anomalies in under three minutes.

With story packs you can share transparent updates that satisfy investors and regulators following Algorithmic Transparency guidance (GOV.UK, 2024).

What does Launch Telemetry include?

Signal grid: Prebuilt Supabase tables for trials, community activity, PR mentions, revenue lifts.
Anomaly engine: Agents compare signals against baselines built from the organic growth data layer.
Narrative packs: Auto-generate summaries for investors, customers, and internal teams.
Retrospective mode: Capture lessons, update playbooks, and feed the AI experiment council.

How does setup work?

Connect data sources (warehouse, GA4, CRM, support).
Map launch metrics -adoption, support load, community growth.
Invite teams; assign duty leads via the AI escalation desk.

How do the dashboards work?

Mission view: Rolling 7/30/90-day trends for key metrics: trials activated, NPS, community contributions.
Channel slices: Breakdowns for paid, organic, product usage, support volume.
Funnel overlays: Pair Launch Telemetry with the pilot-to-paid playbook pipeline charts.

Dashboard	Primary question	Example metric	Linked agent
Adoption velocity	Are new users activating?	Time-to-first key action	Product research agent
Community lift	Is the roadshow converting?	New contributor %	Marketing agent
Risk heatmap	What needs escalation?	Support backlog	Compliance agent

Dashboards answer adoption, community, and risk questions with linked agents ready to respond.

How do agents handle alerts?

Anomaly detection: Launch Telemetry monitors deviations beyond two standard deviations and posts to Slack, Teams, or email.
Escalation routing: If anomalies hit compliance-sensitive areas, duty leads receive tasks via the AI escalation desk.
QA: Agents attach auto-generated context, but humans decide remediation -aligns with ICO accountability expectations (ICO, 2024).

Alert flow: anomalies surface within minutes, agents summarise, humans decide and log in approvals.

How do you turn signal into story?

Narrative builder: Pulls metrics, quotes, and screenshots into investor, partner, or customer updates.
Governance-ready: Adds transparency fields per Algorithmic Transparency standard (GOV.UK, 2024).
Distribution: Publish to /app/app/marketing for customer-facing comms or /app/app/projects for internal retros.

Mini story: Launch Telemetry + founder AMA

During our compliance co-pilot launch, Telemetry flagged a 28% spike in support tickets. The anomaly triggered the escalation desk; within six minutes the success lead reassigned two agents to triage. Narrative builder packaged context for the founder’s live AMA -turning a risk into trust-building content.

Summary & next steps

Install Launch Telemetry from the workspace gallery.
Map metrics, connect sources, and assign duty leads this week.
Use narrative packs alongside the founder community roadshow and investor updates to keep everyone aligned.

Next step CTA: Enable Launch Telemetry inside Athenic today and sync your first launch mission in under an hour.

QA checklist

Features validated against Launch Telemetry product specs (Athenic Product Team, August 2025).
External standards referenced: GOV.UK Algorithmic Transparency Record Standard, ICO accountability toolkit.
Internal links tested: /blog/organic-growth-data-layer, /blog/ai-escalation-desk-marketing, /blog/ai-experiment-council, /blog/pilot-to-paid-playbook, /blog/founder-community-roadshow.
Style, legal, and compliance review scheduled: 22 August 2025.