Built by someone who gets it
Athenic was founded by Max Beech, a product manager and developer with over a decade of experience building websites and growing them through SEO.
From Code to Strategy
Max's journey in tech started early. At 16, he was already building websites professionally, progressing to lead engineer roles while still in school. This hands-on experience laid the foundation for a career spanning web development, product management, and growth strategy.
Building for the Web
Over a decade of development experience, Max has built everything from bespoke client websites to SaaS platforms. He's worked with technologies ranging from PHP and jQuery to modern React, Next.js, and Flutter mobile apps. His technical foundation means Athenic is built by someone who truly understands the development challenges businesses face.
Lead Software Engineer
WebWiseMedia, 2015-2018
Developed websites in HTML, CSS, JS, PHP. Trained new developers and reached top earning bracket.
Freelance Developer & Designer
2014-present
Built custom digital products for clients including National Orchestra, ICS Sailing, and numerous small businesses.
Growing Through SEO
At Revolut, one of the fastest-growing fintech companies in the world, Max led the B2C website as Junior Product Manager. This is where he mastered growth through SEO and conversion optimization.
133% Conversion Increase
Significantly grew new user acquisition through a series of structural and design improvements on the most visited page.
Comprehensive SEO Strategy
Executed a thorough SEO plan that ensured consistent KPI achievement while reporting directly to the CEO and CTO.
Testing Infrastructure
Built a comprehensive A/B testing strategy from scratch, developing and integrating testing tools to support teams across the company.
Major Website Rebrand
Scoped and executed a complete website rebrand, developing the vision, supporting design in Figma, planning development work, and analyzing success.
"This experience showed me firsthand the power of combining technical expertise with growth strategy -which is exactly what Athenic delivers for our customers."
Scaling Impact at Yahoo
Selected as one of six (out of 2,000 applicants) for Yahoo's prestigious Associate Product Manager program, Max was twice promoted to become Senior Product Manager for Yahoo Finance's Android and iOS apps.
Record-Breaking Features
Launched one of Finance's most successful features ever: a new symbol discovery experience that increased symbol follows by 348% and symbol views by 165%.
Leading at Scale
Led a special project so successful it was presented to all 10,000 Yahoo employees. Managed a team of 45 people taking an innovative product from zero to one.
Massive Turnaround
Increased the Android app's Play Store rating from 3.5 to 4.3 in just 3.5 months (eventually reaching an all-time high of 4.7) by rigorously focusing on the user.
High-Impact Execution
Led over 70 separate initiatives for 24 engineers, including reducing subscription funnel drop-off by 98% and patent submissions for industry-first features.
Why Athenic Exists
Throughout his career, Max saw the same problem repeatedly: businesses struggling to maintain a competitive online presence. They needed consistent content creation, SEO expertise, conversion optimization, and technical implementation -but hiring for all these skills is expensive and time-consuming.
Athenic brings together Max's experience in web development, SEO, product management, and growth strategy into a single AI-powered platform. It's the solution he wished existed at every company he worked with.
From building his first website at 16 to growing Revolut's web presence to shipping features for millions of Yahoo Finance users, every step has led to creating Athenic -a platform that democratizes access to world-class website growth capabilities.