Brandwatch vs Sprout Social vs Mention: Social Listening Tool Comparison
Social listening platform comparison for B2B brands. Tested monitoring, sentiment analysis, and reporting across three leading tools.
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Max Beech
Head of Content
TL;DR
- Best for enterprise: Brandwatch (most powerful, expensive, complex)
- Best all-in-one: Sprout Social (social management + listening, good balance)
- Best for startups: Mention (affordable, simple, covers basics well)
- Pricing: Brandwatch £800+/mo, Sprout £199/mo, Mention £29/mo
[Full comparison...]