Executive AMA Pipeline
Build an executive AMA pipeline that captures questions, synthesises answers, and strengthens Product Brain storytelling.
MB
Max Beech
Head of Content
TL;DR
- Executive AMA programs improve employee trust scores by 19% (Gallup Workplace, 2024) (Gallup, 2024).
- Product Brain manages question intake, curation, and follow-up, connecting to the strategic narrative briefing center and Product Brain insight cadence.
- AI clusters themes, drafts answers, and logs commitments so leaders stay consistent.
Key takeaways
- Make AMA pipelines predictable: monthly cadence, clear guidelines, transparent answers.
- Use AI to distill questions, surface trends, and prevent duplication.
- Track sentiment and action items to ensure AMA sessions drive change.
- Why build an executive AMA pipeline
- AMA pipeline workflow
- Mini case: AMA pipeline boosting alignment
- Risks, counterpoints, and next steps
- FAQ
Executive AMA Pipeline
Executive Q&A sessions deepen trust and alignment -if they are well-run. The executive AMA pipeline organises question intake, curation, and response in Product Brain, ensuring leaders address what matters most.
Why build an executive AMA pipeline
give employees a voice
Employees want candid answers. Capture their questions, cluster themes, and ensure responses close the loop.
maintain narrative consistency
Align AMA responses with the strategic narrative briefing center and AI executive dashboard automation so messaging stays consistent.
| AMA issue | Without pipeline | With pipeline |
|---|---|---|
| Repeated questions | Time wasted | AI clustering |
| Missed follow-ups | Lost trust | Tracked actions |
| No knowledge base | Hard to reference | Product Brain archive |
AMA pipeline workflow
- Collect questions – open submissions via Product Brain forms or Slack, tagging department, topic, and urgency.
- Cluster themes – AI groups similar questions, surfaces trending topics, and flags sensitive items for legal review.
- Draft responses – LLMs compile data-backed summaries; executives refine for tone and nuance.
- Host AMA – live or async sessions address top questions; Product Brain tracks promised follow-ups.
- Share outcomes – publish summaries, action items, and helpful resources.
| Metric | Definition | Target | Owner |
|---|---|---|---|
| Participation rate | % employees submitting/voting | ≥ 60% | Internal comms |
| Response coverage | % top questions answered | ≥ 90% | Executive sponsor |
| Follow-up completion | Action items closed in SLA | ≥ 85% | Chief of staff |
| Sentiment shift | Pulse survey change post AMA | Positive trend | People ops |
Mini case: AMA pipeline boosting alignment
AI startup “BrightSignal” runs monthly AMAs with the pipeline. Employee engagement scores jumped 12 points, and leadership now references AMA insights in the Product Brain insight cadence.
Risks, counterpoints, and next steps
Maintain transparency
Address difficult questions honestly. If answers require investigation, commit to follow-up with deadlines.
Manage anonymity
Offer anonymous submissions, but enforce respectful guidelines. Use moderation to remove personal attacks.
Avoid overload
Limit sessions to the top questions and route others to relevant channels.
Summary + next steps
The executive AMA pipeline ensures leadership stays connected to employee concerns. Automate question handling, curate responses, and track outcomes. Run AMA sessions monthly, share summaries within 48 hours, and log follow-up tasks in Product Brain.
- Now: Launch the submission form and promote the next AMA in internal channels.
- Next 2 weeks: Pilot the pipeline with one executive and gather feedback.
- Quarterly: Review sentiment, adjust cadence, and evolve formats.
CTA for internal communications and people leaders: Activate your Product Brain workspace to build trust with transparent AMA sessions.
FAQ
How long should an AMA session be?
45–60 minutes live or an async one-week window for written responses.
Who moderates?
Internal communications or chief of staff. Include legal/compliance for sensitive topics.
Can we reuse content?
Yes -store answers in Product Brain to fuel enablement, onboarding, and narrative assets.
Author
Max Beech, Head of Content
Last updated: 7 June 2025 • Expert review: [PLACEHOLDER], Chief of Staff