Inside Athenic’s Product Brain Beta
Discover how Athenic’s Product Brain beta orchestrates research, planning, and go-to-market workflows for founders.
GR
Gabrielle Rowan
Head of Product Marketing
TL;DR
- Product Brain stitches Deep Research, Strategic Planning, and Organic Marketing agents into one mission control.
- Founders get canonical briefs, experiment orchestration, and knowledge sync in minutes.
- The beta now supports integration-aware planning and evidence scoring lanes.
Jump to Why we built Product Brain · How the beta works · Use cases in the wild · What’s next
Inside Athenic’s Product Brain Beta
Founders told us they were drowning in context switching. Product Brain solves it by orchestrating Athenic’s agents behind a single mission prompt.
Why we built Product Brain
User interviews uncovered three pain points: research takes too long, planning lacks context, and marketing drifts from proof.
What makes Product Brain different?
It uses your business graph: integrations, knowledge base, and agent history.
How does it respect safety?
Product Brain inherits RLS policies and integrates with audit trails described in /blog/uk-ai-safety-summit-startups-2024.
How the beta works
Three lanes: Discover, Decide, Deliver.
| Lane | Powered by | Output | Typical timeline |
|---|---|---|---|
| Discover | Deep Research agent | Evidence brief with citations | ~12 minutes |
| Decide | Strategic Planning agent | Prioritised roadmap + risk flags | ~6 minutes |
| Deliver | Organic Marketing agent | Channel-specific playbooks | ~8 minutes |
Use cases in the wild
- Market entry sprints: Beta partners use Product Brain to stand up localisation plans in under a day.
- Community playbooks: Combined with /blog/community-led-growth-first-100, teams spin up rituals instantly.
- Investor updates: Research + planning outputs feed /use-cases/knowledge.
What’s next
- Integration marketplace inside Product Brain.
- Collaboration pane with shared evidence boards.
- Safety reporting dashboard aligned with UK protocols.
How to join
Request access inside /app or contact the team via /contact.
Key takeaways
- Product Brain unifies research, planning, and marketing agents.
- Evidence stays traceable, rituals stay synchronised.
- The roadmap doubles down on integrations and safety proof.
Q&A: Inside Product Brain beta
Q: Who gets the most value from Product Brain today? A: Beta partners with weekly research or launch rituals -they plug existing evidence straight into workflows without reinventing processes.
Q: How portable are the insights? A: Every artifact exports with citations, so you can share the same intelligence pack with investors, GTM, and product without rebuilding context.
Q: What’s on the near-term roadmap? A: Integration marketplace, shared evidence boards, and safety dashboards aligned to UK compliance protocols are already in active development.
Q: How do you join the beta?
A: Request access inside /app or contact the team; we onboard in waves so that each cohort gets direct support from the product crew.
Summary & next steps
Beta slots open this quarter. Activate via /app and sync with your GTM cadence.
Internal links
Crosslinks