Reviews26 Nov 20259 min read

Stripe vs Paddle vs Lemon Squeezy: SaaS Billing for AI Products

Compare Stripe, Paddle, and Lemon Squeezy for AI SaaS billing -evaluating usage-based pricing, tax compliance, developer experience, and which platform fits AI business models.

MB
Max Beech
Head of Content

TL;DR

  • Stripe: Most flexible, best for usage-based pricing, largest ecosystem (2.9% + $0.30)
  • Paddle: Merchant of record (handles all tax/compliance), easiest global sales (5% + $0.50)
  • Lemon Squeezy: Simplest setup, best for small AI tools/solopreneurs (5% + $0.50)

Feature comparison

FeatureStripePaddleLemon Squeezy
Fee structure2.9% + $0.305% + $0.505% + $0.50
Merchant of recordNo (you handle tax)YesYes
Usage-based pricingExcellentGoodLimited
Tax complianceManual (or Tax add-on)AutomaticAutomatic
Developer experienceExcellentGoodFair
Global reach195 countries200+ countries135+ countries
WebhooksComprehensiveGoodBasic
API qualityExcellentGoodFair

Stripe

Best for: AI products with usage-based pricing, developer-heavy teams, complex billing logic

Strengths:

  • Best usage-based pricing (metered billing, tiers, per-seat + usage)
  • Lowest fees (2.9% + $0.30 vs 5% competitors)
  • Excellent developer experience (API, docs, SDKs)
  • Massive ecosystem (integrations, extensions)
  • Stripe Billing for subscriptions + usage
  • Real-time webhooks

Weaknesses:

  • You're merchant of record (handle tax compliance)
  • Tax complexity (use Stripe Tax add-on +0.5%)
  • More setup than Paddle/Lemon Squeezy
  • Payout delays (7-14 days)

AI-specific strengths:

  • Metered billing: Charge per API call, token, credit
  • Hybrid pricing: $20/month + $0.01/API call
  • Overage handling: Free tier → paid overages
  • Reporting: Track MRR, usage trends, churn

Use cases:

  • AI APIs (charge per token/request)
  • Credit-based AI tools (OpenAI-style)
  • Complex pricing (seats + usage)
  • High-growth AI startups

Verdict: 4.7/5 - Best for serious AI businesses needing flexible pricing.

Paddle

Best for: Global AI SaaS, teams wanting to offload tax/compliance, non-technical founders

Strengths:

  • Merchant of record (Paddle handles all tax, VAT, compliance)
  • Zero tax complexity (automatic calculation, remittance)
  • Global payouts (45+ currencies)
  • Subscription management built-in
  • Fraud protection included

Weaknesses:

  • Higher fees (5% vs 2.9% Stripe)
  • Less flexible than Stripe (especially usage-based)
  • Developer experience weaker than Stripe
  • Limited customization

AI-specific features:

  • Usage-based pricing (basic)
  • One-time charges (credits top-ups)
  • Subscription + usage hybrid
  • Automatic tax for global AI sales

Use cases:

  • Non-technical AI founders (avoid tax complexity)
  • Global AI SaaS (selling to EU, US, Asia)
  • Subscription-first AI tools
  • Small teams without finance/legal

Verdict: 4.3/5 - Best for simplifying global sales, worth premium for tax handling.

Lemon Squeezy

Best for: Indie hackers, small AI tools, rapid validation, digital products

Strengths:

  • Simplest setup (15 minutes to first sale)
  • Merchant of record (tax handled)
  • Beautiful checkout UI
  • No business entity required (sell as individual)
  • Affiliate system built-in

Weaknesses:

  • Limited usage-based pricing
  • Fewer countries than Stripe/Paddle (135 vs 200+)
  • Basic API and webhooks
  • Smaller ecosystem
  • Less suitable for complex pricing

AI-specific limitations:

  • Limited metered billing (workarounds possible)
  • Basic subscription management
  • No native credit systems

Use cases:

  • Small AI tools ($0-10K MRR)
  • AI templates/prompts
  • One-person AI SaaS
  • Rapid MVP validation

Verdict: 4.1/5 - Great for getting started, outgrow quickly with complex needs.

Pricing models for AI products

Example: AI writing assistant

Model: $20/month + $0.01 per 1,000 tokens beyond 100K monthly

Stripe implementation:

// Create subscription with metered usage
const subscription = await stripe.subscriptions.create({
  customer: 'cus_123',
  items: [
    { price: 'price_base_20' },  // $20/month base
    {
      price: 'price_tokens',      // Metered: $0.01/1K tokens
      billing_thresholds: {
        usage_gte: 100000  // Free 100K tokens
      }
    }
  ]
});

// Report usage
await stripe.subscriptionItems.createUsageRecord(
  'si_123',
  { quantity: 5000, timestamp: 'now' }  // +5K tokens
);

Complexity: Moderate (code required) Flexibility: Excellent

Paddle implementation:

// Base subscription
const subscription = Paddle.Subscription.create({
  plan_id: 'plan_base_20',
  customer_id: 'cus_123'
});

// Usage tracking (basic)
// Charge overages as one-time fees
const charge = Paddle.Charge.create({
  customer_id: 'cus_123',
  amount: '5.00',  // Manual calculation
  description: '500K tokens'
});

Complexity: Higher (manual calculations) Flexibility: Limited

Lemon Squeezy: Not natively supported -would need workaround (manual invoices or tiered plans).

Winner: Stripe for AI usage-based pricing.

Fee comparison

Scenario: AI SaaS with $10K MRR, 100 customers, average $100/month

Stripe:

  • Revenue: $10,000
  • Fees: $10,000 × 2.9% + (100 customers × $0.30) = $290 + $30 = $320
  • Stripe Tax (optional): $10,000 × 0.5% = $50
  • Total fees: $320-370 (3.2-3.7%)

Paddle:

  • Revenue: $10,000
  • Fees: $10,000 × 5% + (100 customers × $0.50) = $500 + $50 = $550
  • Tax handling included
  • Total fees: $550 (5.5%)

Lemon Squeezy:

  • Revenue: $10,000
  • Fees: $10,000 × 5% + (100 customers × $0.50) = $500 + $50 = $550
  • Tax handling included
  • Total fees: $550 (5.5%)

Scenario 2: AI SaaS with $100K MRR, 500 customers

Stripe:

  • Fees: $100,000 × 2.9% + (500 × $0.30) = $2,900 + $150 = $3,050
  • Savings vs Paddle: $2,450/month ($29,400/year)

Paddle/Lemon Squeezy:

  • Fees: $100,000 × 5% + (500 × $0.50) = $5,000 + $250 = $5,250

Winner: Stripe significantly cheaper at scale.

Tax and compliance

Stripe (you're merchant of record):

Sales in EU → Must register for VAT
Sales in US → Nexus in multiple states
Sales globally → Complex tax obligations

Solution: Stripe Tax ($50/month + 0.5% fee)

  • Auto-calculates tax worldwide
  • Files returns (with paid plan)
  • Still requires business entity

Paddle/Lemon Squeezy (they're merchant of record):

Sales anywhere → Zero tax work
All compliance handled
No business entity required (Lemon Squeezy)

Winner: Paddle/Lemon Squeezy for tax simplicity.

Developer experience

Stripe:

// Excellent SDK, comprehensive docs
import Stripe from 'stripe';
const stripe = new Stripe(process.env.STRIPE_SECRET);

// Create subscription
const subscription = await stripe.subscriptions.create({
  customer: customerId,
  items: [{ price: priceId }],
  payment_behavior: 'default_incomplete',
  expand: ['latest_invoice.payment_intent']
});

// Webhooks (40+ events)
stripe.webhooks.constructEvent(body, sig, secret);

Quality: ⭐⭐⭐⭐⭐ (excellent)

Paddle:

// Good SDK, decent docs
import { Paddle } from '@paddle/paddle-node-sdk';
const paddle = new Paddle(process.env.PADDLE_API_KEY);

// Create subscription
const subscription = await paddle.subscriptions.create({
  plan_id: planId,
  customer_id: customerId
});

// Webhooks (20+ events)

Quality: ⭐⭐⭐⭐ (good)

Lemon Squeezy:

// Basic SDK, minimal docs
import { lemonSqueezySetup } from '@lemonsqueezy/lemonsqueezy.js';
lemonSqueezySetup({ apiKey: process.env.LS_API_KEY });

// Create checkout (UI-based, not API-first)
// Limited programmatic control

Quality: ⭐⭐⭐ (fair)

Winner: Stripe for API quality and documentation.

Use case recommendations

Choose Stripe if:

  • Building AI API (usage-based pricing)
  • Need complex pricing (seats + usage + tiers)
  • Have developer resources
  • Want lowest fees (worth tax complexity)

Choose Paddle if:

  • Selling AI SaaS globally
  • Want zero tax/compliance work
  • Non-technical founder
  • Subscription-first business model

Choose Lemon Squeezy if:

  • Indie hacker validating AI tool
  • Simple pricing (one-time or subscription)
  • No business entity yet
  • Revenue <$10K/month

Migration paths

Lemon Squeezy → Stripe: Easy (1-2 weeks)

  • Export customers
  • Recreate subscriptions in Stripe
  • Migrate active cards (Stripe supports)

Paddle → Stripe: Moderate (2-4 weeks)

  • Become merchant of record (register for taxes)
  • Migrate subscriptions
  • Set up Stripe Tax

Stripe → Paddle/Lemon Squeezy: Hard (3-6 weeks)

  • Lose usage-based flexibility
  • Re-architect pricing if complex
  • Customer communication required

Expert quote (Patrick McKenzie, Stripe): "For AI businesses, usage-based pricing isn't optional -it's alignment with value delivered. Stripe's metered billing is built for this. Simpler tools work until your pricing evolves."

Real-world example

Athenic's billing evolution:

Phase 1 (MVP, 0-50 users): Lemon Squeezy

  • Simple $20/month subscription
  • Zero tax work (merchant of record)
  • Setup in 1 day
  • Outgrew in 3 months (needed usage-based)

Phase 2 (Growth, 50-500 users): Stripe

  • $20/month + $0.50 per job
  • Metered billing for job execution
  • Credit system (top-ups via Stripe)
  • Migration took 2 weeks (worth it for flexibility)

Key insight: Start simple (Lemon Squeezy), migrate to Stripe when pricing complexity demands.

FAQs

Can I switch from Stripe to Paddle later?

Yes, but losing usage-based flexibility may require pricing redesign. Customers must re-enter payment info.

Which handles failed payments best?

Stripe (Smart Retries, Billing Portal). Paddle good. Lemon Squeezy basic.

Do they support crypto payments?

Stripe: Via extensions. Paddle: No. Lemon Squeezy: No.

What about invoicing for enterprises?

Stripe: Excellent (Stripe Invoicing). Paddle: Good. Lemon Squeezy: Limited.

Can I offer annual discounts?

All three support annual billing with discounts. Stripe most flexible (coupons, trials, etc.).

Summary

Stripe best for AI products with usage-based pricing (API calls, tokens, credits) -lowest fees and most flexibility justify tax complexity at scale. Paddle best for global AI SaaS wanting zero tax work, worth premium fees for compliance handling. Lemon Squeezy best for indie hackers and MVPs needing fastest setup, but limited for complex pricing. For serious AI businesses, Stripe recommended despite learning curve; for non-technical founders selling subscriptions globally, Paddle solid choice.

Winner: Stripe for AI products, Paddle for simplicity.

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