Promotional vs. Personal
See the difference between generic marketing emails and Athenic's conversational, relationship-building approach.
Hi there,
It's been a while since your last purchase! We miss you and want you back.
20% OFF EVERYTHING
Use code: COMEBACK20
Don't miss out on these amazing deals!
Best regards,
The Team
What's wrong here?
- • Desperate, promotional tone
- • No personalization (generic “Hi there”)
- • Doesn't remember what they bought
- • Only cares about making a sale
Hey Sarah,
You've had your CloudRunner Pro shoes for about 2 weeks now. How are they feeling on your runs?
I remember you mentioned you were training for a marathon - how's that going? Are the shoes giving you the cushioning you need for those longer training runs?
If anything's not quite right - fit, support, anything at all - just let me know. We want to make sure they're perfect for you.
Hope the training's going well!
Cheers,
Alex
What makes this better?
- • Conversational, friendly tone
- • Remembers customer name and purchase
- • References their specific goals (marathon training)
- • Genuinely cares about their experience
Relationships beat discounts
When customers feel remembered and cared for, they return - not because of a discount code, but because you've built a genuine connection. That's the power of post-purchase relationship building.
The Post-Purchase Journey
While competitors stop after order confirmation, Athenic builds genuine relationships through perfectly-timed, conversational check-ins.
First Check-In
Genuine follow-up to ensure satisfaction
“Hey Sarah, how are those running shoes working out? You mentioned training for a marathon - how's your training going?”
Usage Check-In
Product-specific follow-up based on usage patterns
“Hi Sarah, you've had those shoes for 2 weeks now. Have you noticed the extra cushioning on longer runs? How are they holding up?”
Proactive Problem-Solving
Address issues before they become returns
“Sarah, most runners break in shoes fully by now. Everything feeling good, or should we look at different sizing or support?”
Replenishment / Upsell
Contextual recommendations based on purchase history
“Sarah, with your marathon training ramping up, you might need a second pair to rotate. Want to try the trail version for variety?”
First Check-In
Genuine follow-up to ensure satisfaction
“Hey Sarah, how are those running shoes working out? You mentioned training for a marathon - how's your training going?”
Usage Check-In
Product-specific follow-up based on usage patterns
“Hi Sarah, you've had those shoes for 2 weeks now. Have you noticed the extra cushioning on longer runs? How are they holding up?”
Proactive Problem-Solving
Address issues before they become returns
“Sarah, most runners break in shoes fully by now. Everything feeling good, or should we look at different sizing or support?”
Replenishment / Upsell
Contextual recommendations based on purchase history
“Sarah, with your marathon training ramping up, you might need a second pair to rotate. Want to try the trail version for variety?”
This is what competitors miss
After delivery, most Shopify apps go silent. Athenic builds the relationship that turns first-time buyers into loyal customers.
How We Compare to Other Shopify Apps
Unlike Klaviyo, Omnisend, and SendWILL which focus on pre-purchase marketing, Athenic is built exclusively for post-purchase relationship building.
| Feature | Klaviyo | Omnisend | SendWILL | Athenic |
|---|---|---|---|---|
| Abandoned cart recovery | ||||
| Email popups & list growth | ||||
| Post-purchase relationships | ✓✓✓ (our focus) | |||
| Personalization level | Segment-based | Segment-based | Segment-based | Individual 1:1 |
| Message tone | Promotional | Promotional | Promotional | Conversational |
| Customer memory | Limited | Limited | Limited | Deep memory layer |
| Free tier for Shopify | 250 contacts | 250 contacts | 500 contacts | Generous |
| Setup time | 30-60 minutes | 30-60 minutes | 15-30 minutes | 5 minutes |
| Best for | Pre-purchase campaigns | Multi-channel marketing | Newsletters | Post-purchase loyalty |
Abandoned cart recovery
Email popups & list growth
Post-purchase relationships
Personalization level
Message tone
Customer memory
Free tier for Shopify
Setup time
Best for
All apps have their strengths. We respect what Klaviyo, Omnisend, and SendWILL do brilliantly for pre-purchase marketing. We simply focus on the gap they don't address - genuine post-purchase relationship building.
How It Works
Three Steps to Personal at Scale
Get up and running in minutes, not months
Integrate in one tap
Connect your existing CRM, email platform, or e-commerce store. Athenic works alongside your current tools - no migration required.
Deep customer understanding
Athenic learns each customer's preferences, purchase history, communication style, and optimal engagement timing to build rich profiles.
Personal engagement
Using your brand's voice, Athenic sends perfectly-timed, personal messages that feel human - because they understand each customer individually.
Let your AI agent
feel like a friend, not a brand
check in after purchases
send genuine follow-ups
The Problem
Sound Familiar?
Simple, Credit-Based Pricing
No feature gating. No complex tiers. All features available at every level. You simply pay for what you use through credits.
Free
Perfect for getting started with post-purchase relationships
- Up to ~70 emails/month
- Unlimited customers
- All features included
- Email support
Growth
Scale your post-purchase relationship building
- Up to ~350 emails/month
- Unlimited customers
- All features included
- Priority support
Pro
For established stores with larger customer bases
- Up to ~1050 emails/month
- Unlimited customers
- All features included
- Premium support
How Credit-Based Pricing Works
- • More customers = more messages = more credits needed
- • All features available at every tier (no feature gating)
- • Upgrade anytime as your store grows
- • Cancel anytime, no contracts
What You Get at Every Level
- • Post-purchase check-ins (Day 3, 14, 30, 60)
- • AI-powered personalisation (remembers customer preferences)
- • Conversational tone (not promotional)
- • Deep memory layer (tracks purchase history)
Need more volume? Contact us for Enterprise pricing tailored to your store's needs.
FAQs
Common Questions About Athenic for Shopify
Book Your Shopify Demo
See how Athenic can boost repeat purchases and customer loyalty for your Shopify store with genuine post-purchase relationship building.
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