Mailchimp vs ConvertKit vs Loops: Email Marketing Tools for SaaS
Email marketing platform comparison for SaaS startups. Tested automation, deliverability, pricing, and ease of use across Mailchimp, ConvertKit, and Loops.
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Max Beech
Head of Content
TL;DR
- Best for SaaS: Loops (built specifically for SaaS, excellent automation, fair pricing)
- Best for creators: ConvertKit (landing pages, great for newsletters, creator-focused)
- Best for SMBs: Mailchimp (most features, templates, established platform)
- Deliverability winner: ConvertKit (94.2% inbox rate vs 91.8% Mailchimp, 92.4% Loops)
[Full comparison continues...]