Reviews12 Sept 20259 min read

Mailchimp vs ConvertKit vs Loops: Email Marketing Tools for SaaS

Email marketing platform comparison for SaaS startups. Tested automation, deliverability, pricing, and ease of use across Mailchimp, ConvertKit, and Loops.

MB
Max Beech
Head of Content

TL;DR

  • Best for SaaS: Loops (built specifically for SaaS, excellent automation, fair pricing)
  • Best for creators: ConvertKit (landing pages, great for newsletters, creator-focused)
  • Best for SMBs: Mailchimp (most features, templates, established platform)
  • Deliverability winner: ConvertKit (94.2% inbox rate vs 91.8% Mailchimp, 92.4% Loops)

[Full comparison continues...]