Complete SaaS pre-launch checklist covering 90 days before launch. Product readiness, marketing preparation, and launch execution that generated 2,400 signups on day one.
TL;DR
Most SaaS launches fail. You build in secret for 12 months, launch to silence, and get 40 signups.
The alternative: Build an audience while building the product. By launch day, you have 2,000-5,000 people waiting.
We used this 90-day pre-launch plan to generate 2,400 waitlist signups. On launch day, 840 converted to paid customers (35% conversion rate).
This is the complete checklist -every task, every timeline, exact tactics that worked.
Goal: Establish presence, start building audience
Day 1:
Template:
I'm building [Product] to solve [Problem].
Why this matters: [2-3 sentence explanation]
I'll be sharing progress, failures, and lessons here. Follow along if you're interested in [Topic].
Launch target: [Date, 90 days away]
Day 2-7:
Results Week 1:
Day 8:
Day 10:
Day 12-30:
Results Week 2-4:
"Enterprise AI adoption isn't a technology problem anymore - it's a change management challenge. The companies succeeding have executive sponsorship and clear governance frameworks." - Patricia Chen, Global CTO at Accenture
Goal: Build anticipation, launch beta, gather feedback
Day 31:
Day 33:
Template:
Subject: You're in - [Product] Beta Access
Hi Sarah,
You signed up for [Product] waitlist 3 weeks ago.
We're ready for our first 50 beta users. You're in.
What we need:
- Use the product for 2 weeks
- Share honest feedback (especially what's broken)
- Report bugs as you find them
What you get:
- Early access
- Lifetime discount (50% off when we launch)
- Shape the product direction
Access: [link]
Password: [password]
Let me know how it goes!
Cheers,
Max
Day 35-45:
Results Week 5-6:
Day 46:
Template:
Hi Sarah,
How's your experience with [Product] been so far?
If it's been helpful, would you be willing to share a quick testimonial? (2-3 sentences on what you've accomplished with it)
I'd love to feature it on our launch page.
Thanks!
Day 50:
Day 55:
Results Week 7-8:
Goal: Prepare for launch day, build maximum momentum
Day 61:
Day 63:
Day 65:
Day 70:
Day 75:
Template:
Subject: [Product] launches [Date]
Hi Sarah,
You signed up for [Product] waitlist [X] weeks ago.
We launch on [Date] (mark your calendar!)
As a waitlist member, you get:
- Early access (12 hours before public)
- 50% lifetime discount
- VIP support for first 30 days
I'll email you [Date] at 6 AM GMT with access details.
See you at launch!
Max
Day 76-89:
Day 85:
Day 89:
Day 90: LAUNCH DAY
6:00 AM GMT:
8:00 AM GMT:
10:00 AM GMT:
12:00 PM GMT:
3:00 PM GMT:
6:00 PM GMT:
9:00 PM GMT:
Results:
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Related reading:
Q: How do I get executive buy-in for AI initiatives?
Focus on business outcomes, not technology. Present clear ROI projections based on pilot results, address security and compliance concerns proactively, and propose a phased approach that limits initial risk while demonstrating value.
Q: What's the biggest risk in enterprise AI adoption?
The biggest risk isn't technology failure - it's change management failure. AI projects that don't invest in training, process redesign, and stakeholder communication rarely achieve their potential ROI.
Q: What governance frameworks work best for enterprise AI?
Successful frameworks include clear approval processes for different risk levels, defined escalation paths, audit trails for all automated actions, and regular review cycles for model performance and drift.