TL;DR
- Meta launched AI business tools in January 2025: Meta AI for Business (customer service automation) and enhanced WhatsApp Business AI features
- Key features: Automated customer responses, product recommendations, order tracking, multilingual support across WhatsApp, Messenger, Instagram
- Pricing: Free tier for up to 1,000 conversations/month, then £0.05-0.15 per conversation depending on complexity
- Best for: E-commerce, SMBs with customer service volume, B2C companies using WhatsApp/Instagram DMs
- Integration with existing WhatsApp Business API makes adoption seamless for companies already on the platform
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