News
Stay ahead of industry curveballs with rapid-response explainers, market intelligence, and algorithm updates distilled into actionable playbooks for lean teams.
News
LinkedIn's Organic Reach Crisis: 7 Tactics That Still Work in 2025
LinkedIn organic reach dropped 60-80% in 2025. Here are the 7 tactics that still work after the algorithm changes - tested with 50+ B2B accounts.
7 min read
Read articleNews
Google's AI Overviews Are Crushing Organic Traffic: Your Response Strategy
Google AI Overviews now appear in 68% of searches, causing 30-50% traffic drops. Here's your 5-part response strategy backed by data from 100+ sites.
8 min read
Read articleNews
OpenAI o3: The Reasoning Model That Thinks Before Answering
OpenAI's o3 model achieves 87.7% on GPQA Diamond and 96.7% on AIME 2024 through extended chain-of-thought reasoning, redefining what's possible in AI problem-solving.
7 min read
Read articleNews
Google Gemini 2.0 for Business Users: What Changed and What It Means
Google Gemini 2.0 brings multimodal AI to business workflows. Breaking down the Flash, Pro, and Ultra models with real B2B use cases and pricing analysis.
9 min read
Read articleNews
Google's Gemini 2.0 Flash: Multimodal Agents with Thinking Mode
Google launched Gemini 2.0 Flash with native image/video generation, multimodal live API, and experimental thinking mode for complex reasoning.
7 min read
Read articleNews
Llama 4 Drops with Enterprise Features: What Open Weights Mean Now
Meta's Llama 4 release includes 70B and 405B variants with commercial licenses. Here's how the capability gap has closed and what it means for build vs buy decisions.
7 min read
Read articleNews
GitHub Copilot Workspace: AI-Native Development Environments
GitHub's Copilot Workspace creates AI-native dev environments where agents plan, implement, and test features from natural language descriptions.
7 min read
Read articleNews
LinkedIn Algorithm Changes January 2025: What Founders Need to Know
LinkedIn's January 2025 algorithm update prioritizes 'knowledge and advice' over engagement bait. What this means for B2B founders building personal brands.
8 min read
Read articleNews
Google Gemini 2.0 for Business Users: What Changed in January 2025
Google released Gemini 2.0 with major improvements for business users. Deep dive into new features, API changes, and what startups need to know.
7 min read
Read articleNews
Meta AI Business Tools Launch: What B2B Companies Need to Know
Meta launches AI business suite integrating WhatsApp, Instagram, and Facebook for customer engagement. Analyzing features, pricing, and real B2B use cases.
9 min read
Read articleNews
OpenAI o3 and the Future of Reasoning Agents for Startups
OpenAI's o3 model brings advanced reasoning to AI agents -what it means for startup workflows, when to use it vs GPT-4, and practical applications for founders.
11 min read
Read articleNews
X Algorithm Update November 2025: What Changed & How to Adapt
X's November 2025 algorithm update changed organic reach dramatically. Here's exactly what changed, why it matters, and the 72-hour adaptation playbook.
8 min read
Read articleNews
OpenAI O3 Model: What Startups Need to Know About the Reasoning Breakthrough
OpenAI's O3 model represents a major leap in AI reasoning capabilities. Analysis of what changed, pricing implications, and practical use cases for B2B startups.
9 min read
Read articleNews
LinkedIn Founder Personal Branding: Quality Over Quantity in 2025
LinkedIn's 2025 algorithm changes favor quality content over posting frequency. Analysis of what works for founder personal branding now.
7 min read
Read articleNews
Bluesky vs Threads vs X: Which Platform for Startups in 2025?
Comparative analysis of Bluesky, Threads, and X (Twitter) for B2B startups in 2025. User bases, algorithms, and where to invest your content efforts.
7 min read
Read articleNews
Cohere Embed V4: Multilingual Embeddings for Global RAG Systems
Cohere released Embed V4 with support for 100+ languages, improved retrieval accuracy, and reduced dimensionality for faster vector search.
6 min read
Read articleNews
Meta AI Business Tools Launch: What B2B Startups Need to Know (2025)
Meta launched AI business tools in January 2025 targeting SMBs. Analysis of Meta AI for Business, WhatsApp Business AI, and what it means for B2B startups.
7 min read
Read articleNews
Salesforce Einstein GPT Spring 2025 Release: AI Features for Sales Teams
Salesforce Einstein GPT Spring '25 release adds AI automation for sales workflows. Analysis of new features, pricing, and ROI for B2B sales teams.
7 min read
Read articleNews
TikTok for B2B: Platform Updates Q1 2025 and What Startups Should Know
TikTok rolled out B2B-focused features in Q1 2025. Analysis of business accounts, lead gen tools, and whether B2B startups should invest in TikTok.
7 min read
Read articleNews
GitHub Copilot Workspace Reaches GA: Autonomous Development Goes Mainstream
GitHub's autonomous coding environment is now generally available. Here's what it can actually do, how it compares to alternatives, and what it means for development workflows.
6 min read
Read articleNews
GitHub Copilot Workspace: Public Beta Launch and What It Means for Dev Teams
GitHub Copilot Workspace entered public beta in January 2025. Complete analysis of AI-powered dev environment and how it changes software development.
7 min read
Read articleNews
Microsoft Copilot Wave 2 Updates: What Changed for Business Users (2025)
Microsoft Copilot Wave 2 launched January 2025 with major enterprise features. Analysis of new capabilities, pricing changes, and ROI for B2B teams.
7 min read
Read articleNews
Anthropic's Claude 3.5 Sonnet V2: Extended Context and Computer Use
Anthropic upgraded Claude 3.5 Sonnet with improved agentic coding capabilities, computer use in public beta, and enhanced performance on key benchmarks.
8 min read
Read articleNews
OpenAI Releases o3 Reasoning API for Production: What's Different
OpenAI's reasoning models are now available via production API. Here's how o3 compares to standard models and when reasoning-first approaches make sense.
7 min read
Read articleNews
Microsoft Copilot Agents Roll Out Across Dynamics 365: What It Means for Enterprise
Microsoft is embedding autonomous agents into every Dynamics 365 module. Here's what's included, how it compares to Salesforce, and what enterprises should consider.
6 min read
Read articleNews
LinkedIn 2024 Algorithm Update: What B2B Founders Need
Understand LinkedIn’s 2024 algorithm update and how to optimise thought leadership, community, and pipeline plays.
12 min read
Read articleNews
OpenAI's Realtime API: What It Means for Voice-First AI Agents
OpenAI's Realtime API enables low-latency voice interactions for AI agents. We analyze the technical implications, use cases, and what builders should know.
9 min read
Read articleNews
What The UK AI Safety Summit Means For Startups (2024)
Decode the UK AI Safety Summit 2024 outcomes and what they mean for startups shipping responsible AI agents.
11 min read
Read articleNews
MCP Reaches 1,000 Server Implementations: Protocol Adoption Accelerates
Anthropic's Model Context Protocol has hit a milestone with 1,000+ server implementations. Here's why MCP is becoming the standard for AI tool integration.
6 min read
Read articleNews
What Meta’s Llama 3.1 Release Means for Startup AI Stacks
Meta dropped Llama 3.1 with stronger reasoning and multilingual coverage. Here’s how founders can fold it into their agentic stacks.
10 min read
Read articleNews
Google Gemini 2.5 Pro Deep Research: Startup Use Cases
Google's Gemini 2.5 Pro Deep Research feature analysis -when startups should use it vs Perplexity vs Claude for research workflows and how to integrate it.
14 min read
Read articleNews
Meta's Llama 4: Open-Source AI Goes Enterprise
Meta announced Llama 4 with 405B parameters, native multimodal capabilities, and enterprise-grade safety features, challenging proprietary models.
7 min read
Read articleNews
AI Agent Market to Hit $100B by 2028: Breaking Down the Forecast
New analyst projections suggest the AI agent market will reach $100 billion by 2028. Here's what's driving growth, where the opportunities lie, and what it means for builders.
7 min read
Read articleNews
Anthropic Claude 3.7 Sonnet Launch: What Product Teams Should Know
Anthropic's Claude 3.7 Sonnet brings extended context, improved reasoning, and better tool use -here's what product teams need to evaluate for agent workflows.
11 min read
Read articleNews
Perplexity Enterprise: AI Search Comes to the Workplace
Perplexity launched Enterprise tier with team workspaces, citations, API access, and SOC 2 compliance for company-wide AI-powered research.
6 min read
Read articleNews
Decoding the UK AI Safety Institute’s First Evaluation Report
Understand the UK AI Safety Institute’s 2024 evaluation results and what startup teams must adjust in their governance playbooks.
11 min read
Read articleNews
EU AI Act High-Risk Rules Take Effect: What Changes in August 2025
The EU AI Act's high-risk classification requirements are now enforceable. Here's what's actually required, who's affected, and how to prepare your compliance strategy.
8 min read
Read articleNews
Gemini 2.5 Flash: Google's Answer to the Cost-Performance Tradeoff
Google's latest efficient model delivers near-Opus performance at Haiku prices. Here's how it stacks up and where it fits in your model portfolio.
6 min read
Read articleNews
Anthropic Claude Artifacts: Building AI-Powered Internal Tools
Anthropic's Claude Artifacts lets non-technical teams build interactive tools, dashboards, and prototypes -analysis of capabilities, limitations, and startup use cases.
12 min read
Read articleNews
Mistral Large 2: Europe's Answer to GPT-4 and Claude
French AI lab Mistral released Large 2 with 123B parameters, competitive performance, and a focus on European data sovereignty and open research.
6 min read
Read articleNews
How Apple Intelligence Changes Mobile Productivity for Founders
Apple Intelligence arrives on iOS 18 and macOS Sequoia with new writing, prioritisation, and private cloud compute features. Here’s how startups can put it to work.
10 min read
Read articleNews
TikTok Symphony for B2B: Playbook for Early-Stage Teams
How TikTok’s Symphony AI tools reshape B2B organic growth and paid campaigns, with workflows, benchmarks, and governance tips.
11 min read
Read articleNews
GPT-5 Rumoured for Q2 2025: What Builders Should Expect
OpenAI's next frontier model is reportedly in testing. Here's what the leaks suggest, why the timeline matters for your roadmap, and how to prepare your AI stack.
6 min read
Read articleNews
NIST Generative AI Profile: Startup Action Plan
Break down NIST’s Generative AI Profile and convert the new controls into a six-week compliance sprint for startups.
12 min read
Read articleNews
OpenAI o1 Preview: Strategy Team Field Guide
What the o1-preview and o1-mini reasoning models mean for startup strategy teams, with pricing, latency, and governance checklists.
12 min read
Read articleNews
OpenAI Voice Engine API: Customer Support Automation Guide
OpenAI's Voice Engine API enables realistic AI voice agents for customer support -capabilities analysis, implementation guide, and cost comparison vs human agents.
13 min read
Read articleNews
Claude 4 Opus Lands: What the New Flagship Means for Enterprise AI
Anthropic's most capable model yet brings extended thinking, improved tool use, and enterprise-grade reliability. Here's what builders need to know.
7 min read
Read articleNews
UK NCSC Annual Review 2024: Startup Security Response Plan
Translate the UK NCSC’s 2024 Annual Review into a security action plan startups can run with Athenic’s agents.
10 min read
Read articleNews
Microsoft Build 2024: Copilot Studio Upgrades
What Microsoft Build 2024’s Copilot Studio upgrades mean for startup automation, integrations, and Product Brain roadmaps.
7 min read
Read articleNews
OpenAI and PwC Enterprise Partnership
Analyse the OpenAI and PwC enterprise partnership and what it signals for startup AI adoption and governance.
7 min read
Read articleNews
GPT-4o Launch: What Startup Builders Need Now
Break down OpenAI’s GPT-4o launch, what new multimodal capabilities mean for startup product teams, and how to adapt your AI roadmap this quarter.
10 min read
Read articleNews
EU AI Act 2025 Timeline: Startup Compliance Checklist
Digest the EU AI Act enforcement timeline and spin up a compliance checklist for startup founders before the first deadlines bite.
11 min read
Read articleNews
Mid-2025 Social Trends: Actions for Organic Growth
Hootsuite’s mid-2025 update shows challenges, DM-driven commerce, and Gen Z monetisation reshaping organic. Here’s how to respond without blowing the roadmap.
8 min read
Read articleNews
EU AI Office Expert Subgroups Launch
Break down the EU AI Office expert subgroups and what their agendas mean for startup compliance roadmaps.
7 min read
Read articleNews
Adobe GenStudio Summit 2024 Recap
Key takeaways from Adobe GenStudio Summit 2024 and how startups can harness the new creative automation stack.
7 min read
Read articleNews
Qwen2 Release: Open-Source Muscle for Startups
Alibaba’s Qwen2 refresh lands with stronger multilingual performance, long context windows, and open weights that startups can adapt without licence headaches.
9 min read
Read articleNews
SEC AI Washing Enforcement: Startup Survival Guide
Understand the SEC’s AI washing crackdown and spin up a compliance playbook that keeps startup marketing truthful and audit-ready.
11 min read
Read articleNews
DeepMind's AlphaFold 3: AI-Accelerated Drug Discovery
Google DeepMind released AlphaFold 3, predicting protein-drug interactions with 76% accuracy and accelerating pharmaceutical research timelines from years to hours.
6 min read
Read articleNews
Google Marketing Live 2024: AI Ads Recap
Key AI announcements from Google Marketing Live 2024 and how startups should adjust their paid media strategy.
7 min read
Read articleNews
AWS re:Invent 2024: Bedrock Updates
Analyse AWS re:Invent 2024 Bedrock announcements and how they affect startup AI infrastructure plans.
7 min read
Read articleNews
SEC Targets AI Washing in 2024 Enforcement Wave
What the SEC’s first AI-washing enforcement actions mean for startups using AI narratives in go-to-market and fundraising.
7 min read
Read articleNews
Slack AI General Availability: What to Know
Slack AI hit general availability -here’s how startups can use it to accelerate Product Brain workflows.
7 min read
Read articleNews
OpenAI Acquires Rockset: What Matters for Startup Data Stacks
OpenAI’s 2024 acquisition of Rockset signals a new wave of AI-native data tooling. Here’s how early-stage teams should respond.
10 min read
Read articleNews
Salesforce Einstein Copilot GA: Startup Checklist
Salesforce Einstein Copilot reached general availability -here’s what startups integrating with Customer 360 should do next.
7 min read
Read articleNews
Anthropic Claude 3 Opus for Enterprise: Security & Compliance Review
Evaluate Claude 3 Opus for enterprise adoption across data privacy, GDPR compliance, SOC 2 certification, and API security controls for regulated industries.
9 min read
Read articleNews
GitHub Copilot Workspace Launch: AI-First Development Environment
GitHub Copilot Workspace enables AI-driven development from issue to PR with automated planning, multi-file editing, and test generation for faster feature shipping.
8 min read
Read articleNews
EU AI Act Timeline: What Startups Do in 2025
Break down the EU AI Act implementation timeline, what’s live in 2025, and how startups prepare without pausing innovation.
12 min read
Read articleNews
International AI Safety Report 2025: Startup Briefing
What the UK AI Safety Institute’s 2025 report means for early-stage builders and how to operationalise the recommendations without slowing down.
9 min read
Read articleNews
UK CMA Signals on Foundation Models: Startup Brief
Decode the UK CMA’s latest foundation model update, the risks it flags, and how startups can stay onside while partnering with big AI providers.
11 min read
Read articleNews
Anthropic Claude 3.7 Sonnet: What Changed For Business Users
Anthropic's Claude 3.7 Sonnet brings faster responses, better coding, and improved accuracy. Here's what business teams need to know about upgrading.
10 min read
Read articleNews
EU AI Act: What B2B SaaS Startups Must Know in 2025
EU AI Act enforcement begins August 2025. Breaking down compliance requirements, risk categories, and practical steps for B2B SaaS companies using AI.
10 min read
Read articleNews
OpenAI's Operator Launch: What It Means For Startups Building AI Products
OpenAI's Operator signals a shift toward autonomous browser agents. Here's what startup founders need to know about competitive positioning and technical strategy.
9 min read
Read articleNews
LinkedIn Algorithm Changes January 2025: What B2B Marketers Need to Know
LinkedIn's January 2025 algorithm update prioritises knowledge sharing over engagement bait. Breaking down what changed and how to adapt your strategy.
8 min read
Read articleNews
Google Gemini 2.0 Flash: What Business Teams Need To Know
Google's Gemini 2.0 Flash delivers GPT-4-level reasoning at 10× the speed. Analyse what this means for business AI workflows, cost optimisation, and competitive positioning.
9 min read
Read articleNews
AI Automation Startups Raise £4.2B in 2024: What This Means for Buyers
AI automation companies raised £4.2B in 2024 (3× vs 2023). Analysis of funding trends, market consolidation predictions, and what B2B buyers should consider when selecting vendors.
5 min read
Read articleNews
EU AI Act Compliance Timeline for Startups
Break down the EU AI Act compliance timeline for founders building AI products, highlighting key dates, risk tiers, and practical readiness steps.
12 min read
Read articleNews
US Safe AI Actions: October 2024 Briefing
Decode the Biden-Harris administration’s October 2024 AI actions and translate them into a compliance checklist for startup teams.
11 min read
Read articleNews
Anthropic Claude Sonnet 4.5 Launch: What It Means for Business Automation
Anthropic's Claude Sonnet 4.5 delivers 2× faster reasoning, 500K token context, and improved multi-step task handling. Here's what changes for AI agent implementations in business workflows.
5 min read
Read articleNews
EU AI Act 2025 Deadline: What B2B Companies Must Do Now
With EU AI Act enforcement beginning August 2025, B2B companies using AI agents must implement compliance measures now. Here's your 6-month action plan for documentation, risk assessment, and governance.
6 min read
Read articleNews
Microsoft Copilot Adoption Slower Than Expected: What Went Wrong
Analysis of CNBC report on Microsoft Copilot's slower-than-expected enterprise adoption -pricing concerns, value clarity, and lessons for AI product builders.
6 min read
Read articleNews
UK Secure AI Guidelines 2024: Founder Briefing
Translate the UK’s updated secure AI system development guidelines into practical controls for fast-moving startups.
10 min read
Read articleNews
FTC AI Claim Guidance: What Startups Must Prove
Digest the US FTC’s 2024 guidance on substantiating AI marketing claims and learn how to document proof before promoting AI features.
11 min read
Read articleNews
Google Delays Cookie Deprecation Again: What Marketers Should Do Instead
Google postponed third-party cookie deprecation (again) but the end is near. B2B marketers should pivot to first-party data strategies and AI-powered personalization now - here's how.
6 min read
Read articleNews
Google Gemini 2.0 Benchmarks: Multimodal Reasoning Beats GPT-4V
Google Gemini 2.0 outperforms GPT-4V on vision tasks by 12% with analysis of benchmarks, capabilities, and what this means for multimodal AI agents.
7 min read
Read articleNews
Gartner: 15% of Work Decisions Will Be Autonomous AI by 2028
Gartner's 2024 prediction: autonomous AI will handle 15% of work decisions by 2028. What this means for business automation and how to prepare.
6 min read
Read articleNews
Anthropic Computer Use: Claude Can Now Control Your Desktop (Why This Matters)
Anthropic's Computer Use API lets Claude control desktop interfaces -moving mouse, clicking buttons, typing. Analysis of implications, use cases, and risks.
7 min read
Read articleNews
AI Assistant Market to Hit £73.8B by 2033: Startup Opportunities
AI assistant market projected to reach £73.8B by 2033 -analysis of growth drivers, underserved niches, and opportunities for startup entrants.
5 min read
Read articleNews
Salesforce Agentforce vs Independent AI Agents: What B2B Companies Should Know
Salesforce launched Agentforce - their autonomous AI agent platform. We analyze how it compares to independent AI agent solutions for B2B companies considering automation investments.
6 min read
Read articleNews
OpenAI Releases Realtime API: Voice Agents Just Got 10x Easier to Build
OpenAI's new Realtime API handles speech-to-speech directly over WebSockets -no more chaining Whisper → GPT → TTS. What this means for voice agent builders.
7 min read
Read articleNews
OpenAI Announces GPT-4 Turbo Price Drop: Impact on Agent Costs
OpenAI reduces GPT-4 Turbo pricing by 50% -cost analysis for AI agents and ROI recalculation for automation workflows.
4 min read
Read articleNews
Anthropic's Claude 3.5 Sonnet Benchmarks Beat GPT-4: What Changed
Claude 3.5 Sonnet outperforms GPT-4 on key benchmarks -technical analysis of improvements and implications for agent builders.
5 min read
Read articleNews
LangChain Announces LangGraph Cloud: Managed Infrastructure for Production Agents
LangChain launches LangGraph Cloud -managed hosting for multi-agent applications with built-in persistence, streaming, and human-in-the-loop. Analysis of pricing, features, and implications.
7 min read
Read articleNews
Enterprise AI Adoption Doubles to 9.7% in 2024: Anthropic Index
Anthropic Economic Index shows enterprise AI adoption doubled from 3.7% to 9.7% -geographic disparities and sector-by-sector breakdown.
5 min read
Read articleNews
Microsoft Announces Autonomous Agents for Dynamics 365: Enterprise AI at Scale
Microsoft launches autonomous AI agents for Dynamics 365 -CRM automation, supply chain optimization, customer service agents with analysis of features, pricing, and enterprise adoption.
7 min read
Read articleNews
AI Agents Market to Grow to £52.6B by 2030: Gartner Analysis
Gartner projects AI agents market will reach £52.6B by 2030 with 45% CAGR -segment breakdown and fastest-growing use cases.
4 min read
Read articleNews
UiPath Reports 93% of IT Execs Interested in Agentic AI
UiPath survey: 93% of IT executives interested in agentic AI, but only 37% currently implementing -gap between interest and action.
4 min read
Read articleNews
GitHub Copilot Workspace: AI Agent Builds Entire Features from Issues
GitHub launches Copilot Workspace -AI agent that reads GitHub issues, plans implementation, writes code across multiple files, creates PRs autonomously. Analysis of capabilities and implications.
6 min read
Read articleNews
Perplexity Raises $500M at $9B Valuation: Why Search Agents Are Winning
Market analysis of Perplexity's $9B valuation -why answer engines beat link engines, search disruption timeline, and what this means for AI agent startups.
7 min read
Read articleNews
Anthropic's Constitutional AI: Training Harmless AI Agents Without Human Feedback
Analysis of Anthropic's Constitutional AI research -training harmless AI agents using principles, not human labeling. Implications for agent safety, scalability, and production deployment.
6 min read
Read articleNews
Google Announces Gemini 1.5 Pro with 2M Token Context Window
Google's Gemini 1.5 Pro features 2 million token context window -implications for complex multi-step agent workflows and long-document analysis.
4 min read
Read articleNews
OpenAI Announces Model Context Protocol: Standardizing AI Agent Tool Use
OpenAI adopts Model Context Protocol (MCP) for standardized tool access -implications for agent builders, integration ecosystem, and comparison to proprietary function calling.
6 min read
Read articleNews
Meta Releases Llama 3 70B: Open-Source Alternative to GPT-4
Meta's Llama 3 70B approaches GPT-4 performance -analysis of capabilities, cost savings for agent deployment, and self-hosting economics.
5 min read
Read articleNews
Salesforce Agentforce vs Einstein: What Changed and Why It Matters
Salesforce rebrands Einstein to Agentforce -analysis of new autonomous capabilities, pricing ($2/conversation), vs Einstein Copilot, and competitive positioning against Microsoft.
7 min read
Read article