Academy28 May 2025• 12 min read

Product Analytics Setup: Mixpanel vs Amplitude Implementation Guide

Set up product analytics with event tracking, funnel analysis, cohort retention, and user properties using Mixpanel or Amplitude for data-driven decisions.

MB
Max Beech
Head of Content

TL;DR

  • Track 5–10 core events: signup, activation milestone, key features, upgrade, churn.
  • Build funnels to identify drop-off points (e.g., 40% drop from signup to activation).
  • Cohort retention curves reveal long-term product stickiness.

Product Analytics Setup: Mixpanel vs Amplitude Implementation Guide

Gut-feel product decisions don't scale—data reveals where users struggle, which features drive retention, and how to optimise onboarding. This product analytics setup guide implements event tracking and analysis with Mixpanel or Amplitude.

Key takeaways

  • Define activation event (moment user gets value); track time-to-activation.
  • Funnels identify friction; 10% funnel improvement = 10% revenue growth.
  • Cohort retention curves show if product has long-term stickiness.

For related metrics: /blog/customer-retention-metrics-b2b-saas.