Academy28 May 2025• 12 min read

Product Analytics Setup: Mixpanel vs Amplitude Implementation Guide

Set up product analytics with event tracking, funnel analysis, cohort retention, and user properties using Mixpanel or Amplitude for data-driven decisions.

MB
Max Beech
Head of Content

TL;DR

  • Track 5–10 core events: signup, activation milestone, key features, upgrade, churn.
  • Build funnels to identify drop-off points (e.g., 40% drop from signup to activation).
  • Cohort retention curves reveal long-term product stickiness.

Product Analytics Setup: Mixpanel vs Amplitude Implementation Guide

Gut-feel product decisions don't scale -data reveals where users struggle, which features drive retention, and how to optimise onboarding. This product analytics setup guide implements event tracking and analysis with Mixpanel or Amplitude.

Key takeaways

  • Define activation event (moment user gets value); track time-to-activation.
  • Funnels identify friction; 10% funnel improvement = 10% revenue growth.
  • Cohort retention curves show if product has long-term stickiness.

For related metrics: /blog/customer-retention-metrics-b2b-saas.