LinkedIn 2024 Algorithm Update: What B2B Founders Need
Understand LinkedIn’s 2024 algorithm update and how to optimise thought leadership, community, and pipeline plays.
HP
Helena Price
Organic Growth Editor
TL;DR
- LinkedIn’s 2024 update favours knowledge-sharing posts, comments over reactions, and multi-format threads.
- Founders must balance long-form value, fast comment loops, and relationship mapping.
- Leverage Athenic’s marketing agent to combine community and pipeline plays.
Jump to Key changes in the update · Content tactics that win · Community and pipeline integration · Metrics to watch
LinkedIn 2024 Algorithm Update: What B2B Founders Need
LinkedIn’s April 2024 algorithm overhaul upended distribution. Here’s how to adapt.
Key changes in the update
LinkedIn announced:
- Greater weight on “knowledge exchange” meaning posts with practical insights over pure announcements (LinkedIn Engineering Blog, 2024).
- Comment depth and creator-to-creator conversations now count double towards reach.
- Multi-image and document posts gain a 20% distribution boost (LinkedIn Creator Team, 2024).
Content tactics that win
- Publish weekly “build notes” with charts and process detail.
- Pair every post with a comment prompt.
- Create carousel-style primers on community insights.
How should founders balance volume and depth?
Aim for three posts per week, each with 200–400 words. Wyzowl’s Video Marketing Report 2024 notes multi-format posts improved recall by 27% (Wyzowl, 2024).
What about DMs?
Follow up with context-rich DMs, not pitch decks.
Community and pipeline integration
LinkedIn is now a community hub.
How do you transition comments into community?
Route high-signal commenters into /blog/community-led-growth-first-100 onboarding.
How do you qualify pipeline?
Tag engaged prospects in CRM via the marketing agent. Demandbase’s ABM Benchmark 2024 found sales cycles shortened by 18% when social and CRM data linked (Demandbase, 2024).
Metrics to watch
- Comment quality score (Athenic sentiment scoring).
- Save rate versus reaction rate.
- Community conversion.
- Pipeline velocity from LinkedIn-sourced leads.
Key takeaways
- Prioritise knowledge-rich multi-format posts.
- Engineer comment loops and follow-up journeys.
- Integrate LinkedIn signals with community and CRM.
Q&A: LinkedIn 2024 algorithm
Q: How many long-form posts should founders publish each week? A: Three value-dense posts -mix carousels, document uploads, and video snippets -to feed the algorithm without sacrificing craft.
Q: What makes a comment loop effective? A: Pose a question in the post, reply to early commenters within 30 minutes, and tag relevant peers to extend the thread’s half-life.
Q: Should every post push to pipeline? A: No. Alternate between awareness plays, community invites, and direct call-to-actions so the algorithm sees varied engagement while revenue still flows.
Q: How do you track success quickly? A: Watch save rate, qualified comments, and CRM-tagged leads; if comments beat reactions two-to-one, your insight is resonating.
Summary & next steps
Update your content calendar, wire comments to community, and sync CRM tags.
Internal links
External references
- LinkedIn Engineering Blog: Sharing Knowledge on LinkedIn – breakdown of the April 2024 ranking update.
- LinkedIn Creator Team 2024 Guidance – tips on multi-format posts and comment weighting.
- Wyzowl Video Marketing Report 2024 – stats on multi-format retention lifts.
- Demandbase ABM Benchmark Report 2024 – findings on linking social engagement to pipeline velocity.
Crosslinks
- See also /blog/community-led-growth-first-100