Full-funnel growth, running from week one
A managed service that handles your retention marketing and conversion programmes. AI does the execution; a dedicated specialist owns the strategy. You see the results.
Free first month · No long onboarding · Cancel with 90 days notice
Growth metrics — this month
WhatsApp open rate
+61 pts vs email
Repurchase rate
+12% this quarter
Conversion rate
+1.1 pts vs baseline
Scaling growth for ambitious brands
Growth marketing's hardest problem
You need execution now, not in six months. But the full funnel - paid, lifecycle, retention, referral, CRO - is more than one person can hold. The two areas most often dropped are exactly where the margin lives.
Speed to first results
The window between needing growth and getting it is where most brands stall. Programmes need to start running, not get briefed.
No one owns the whole funnel well
Pick two of paid, lifecycle, retention, referral, CRO - the rest gets neglected. The neglected ones tend to be retention and on-site conversion.
Retention is consistently underinvested
Most DTC brands spend the majority of their budget on acquisition. The cost of keeping a customer is 5-7x lower. The economics are obvious; the time isn't there.
What you can expect
90%+
WhatsApp open rate
The retention channel that actually gets opened
5-7×
Cheaper to retain
Than acquiring a new customer
Week 1
Programmes live
Versus 3-6 months for a new hire to ramp
Full funnel
Coverage
Conversion, lifecycle, retention, win-back
Acquire less. Retain more. Compound faster.
Anchored in the language that matters: LTV, CAC payback, retention rate, repurchase rate. The numbers that compound.
Web chat: convert the traffic you're already paying for
- Visitors from paid channels are expensive - they get a guided, personalised experience the moment they land
- Engages traffic with product guidance, offer explanation, purchase confidence
- Captures opt-ins from browsers who aren't ready to buy yet - into a nurture sequence rather than lost
- Improving conversion 2% to 3% is worth more than any other single growth lever - and it doesn't increase ad spend
“You're spending £10k/month on paid social. Athenic's chat improves the conversion rate of that traffic - and captures opt-ins from the rest.”
WhatsApp: the channel that actually gets opened
- Email open rates: 20-35%. WhatsApp: over 90%
- Personalised sequences across the full lifecycle - onboarding, repurchase, win-back, loyalty
- Segmented by purchase history, browsing, and engagement
- Especially powerful for supplement, skincare, pet, and wellness brands where repurchase is natural but needs a nudge
“Retaining a customer is 5-7x cheaper than acquiring one. WhatsApp retention is the most direct lever on that equation.”
See it in action
Lifecycle WhatsApp at every stage - retention, repurchase, win-back, loyalty - personalised to the individual.
Your Brand
online
Hey Sarah! It's been a while since you visited. I noticed those running shoes you liked are back in stock - and we've got new colors!
Oh nice! I've been meaning to check back
Perfect timing then! Want me to save your size for 24 hours?
How it stacks up
For brands at the inflection point of needing growth marketing, Athenic is often the smarter sequencing decision. Get the AI running, see what works, then brief any future hire with real data.
| Traditional hire | Athenic managed service | |
|---|---|---|
| Time to first results | 3-6 months minimum | Week one |
| Annual cost | Full FTE all-in salary + benefits | A fraction of an FTE - outcome-based |
| Channels covered | Usually 2-3 well | Web chat + WhatsApp, fully managed |
| Retention focus | Often deprioritised | Core to every programme |
| Scales with volume | No | Yes |
| Risk | A long way before you know | Free trial month, then commit |
Time to first results
Traditional hire
3-6 months minimum
Athenic
Week one
Annual cost
Traditional hire
Full FTE all-in salary + benefits
Athenic
A fraction of an FTE - outcome-based
Channels covered
Traditional hire
Usually 2-3 well
Athenic
Web chat + WhatsApp, fully managed
Retention focus
Traditional hire
Often deprioritised
Athenic
Core to every programme
Scales with volume
Traditional hire
No
Athenic
Yes
Risk
Traditional hire
A long way before you know
Athenic
Free trial month, then commit
Numbers based on US market FTE cost benchmarks. UK pricing available on request.
How a typical engagement starts
We map your funnel
Traffic sources, conversion points, post-purchase behaviour. We identify the biggest retention and conversion gaps and build the programme around them.
We launch the programmes
Web chat live on your site, optimised for the traffic mix you're driving. WhatsApp sequences built around your repurchase cycles.
We report on what's compounding
Monthly: conversion rate change, WhatsApp engagement, repurchase rate, revenue attributable to Athenic.
In practice
Supplement and wellness
Customers buy a 30-day supply. When it runs out, they may or may not remember to reorder.
WhatsApp on day 22, when they're running low. One-tap reorder. Repurchase rate notably higher than email equivalents.
Paid traffic
Paid visitors land on a generic page. Most bounce. The opt-ins that don't convert are lost.
Engaged with personalised guidance immediately. Opt-ins captured into nurture. CAC payback shortens.
LTV-driven brands
Repurchase is driven by memory and habit. The numbers are flat.
Repurchase rate up 10%, compounding across the entire base every month.
First growth investment
You're at the inflection point. Unsure what to prioritise.
A running retention and conversion layer from week one. Real data to inform anything that comes next.
Common questions
Growth that starts in days, not months
Book a demo and we'll show you exactly how we'd configure Athenic for your specific brand and traffic mix. If we can't show you a clear path to ROI, we'll tell you that too.
Book your free demo